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如何用英语做简报?(三)
来源:  作者:本站
来源;双语时代
PART II Using Visual Aids 使用视听教材


  要让听众彻底了解你的计划,光凭口才还不行。都说“百闻不如一见”,做简报时,若能提供看得见的资料,再给观众一些具体可及的线索,那么这场简报就成功一半了。

  现在,Jackson就准备了一些醒目有力的幻灯片来增强简报的效果。

  Jackson: I’ve prepared a short PowerPoint presentation, to give you a general introduction to the Chinese market as we see it. Please direct your attention to the screen behind me and I’ll dim the lights. The Beijing area, with a population of over 13 million people, is the trendsetter for the nation. As you can see from these photos of people in the ⑥business area, both men and women are very style-conscious. They have an eye for glamour and good looks, and are willing to spend money to get the look they want. But, as you will also notice, in this photo of a crowded street on a sunny day in Beijing, there are only about 1/5 people out of about 300 wearing sunglasses. And that’s the challenge right there. We have to build demand for our product and create a market.

  Jackson:我准备了一段简短的幻灯片演示文稿,让大家对中国市场的现况都有个大概的了解。现在我要把灯光调暗,请大家看着我背后的屏幕。拥有超过1300万人口的北京,是国内流行趋势的带领者。从这些拍自于商业区的照片可以看到,不管男女都很注重打扮,对魅力和美貌的看法也很独特,而且舍得花钱塑造自己的外表。但是,大家也应注意到,在拍自北京炎热的夏日某拥挤街道上的这幅照片上,在300多号人中,仅有约1/5的人戴太阳镜。这也正是我们需要面对的挑战。我们必须唤起人们对太阳镜的需求,并建立这样一个消费市场。

  Jackson: This next shows the accessories section of a typical boutique department store; lots of famous brands from Japan, Europe, and the States, plus ⑦a broad range of ⑧domestic brands, bags, belts, watches etc. This is where we would like to be. People, this is without a doubt, a ⑨challenging market. With little current demand, we have a huge task ahead of us to build a target market and successfully sale our product to this massive consumer base. Moving on to Beijing's younger consumer market...hmm, that color text is a bit hard to read. I'm sorry for the delay; it will only take a moment to change the color so we can read it...There, that's better. As I was saying...

  Jackson:下面这张是一家典型购物中心的装饰用品商业区图片,有数十种来自日本、欧洲和美国的名牌产品,还有各式国内产品,包括背包,皮带,手表等。这正是我们需要开拓的市场。各位,毫无疑问,这是一个竞争激烈的市场。因为目前市场需求量不够大,我们的任务很艰巨,我们需要建立一个目标市场,把产品成功地打进这些消费领域。接下来看看北京年轻人的消费市场状况……噢,这张幻灯片文字的颜色不是很好,看不清楚。很抱歉,耽误一下,我只需改变一下文字的颜色,马上就好……好了,正如我刚才所说的……
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